Media Analysis Centre

Experiences of virtual reality, identification of emotions, eyetracking and brain wave activity are just some of the measurements that Warsaw University scientists can carry out using the modern equipment of the Media Analysis Centre.
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12 team members
6 VR headsets
3 eyetrackers
5 rooms
Hardware and software
We have the most modern research equipment and software for carrying out biometric tests.

IMOTIONS RESEARCH PLATFORM

A platform for carrying out biometric research, unique on the market, which allows the integration of all research sensors and the visualization of measurements in real time on one timeline.

SMI EXPERIMENT SUITE SCIENTIFIC PREMIUM

A software platform for designing, conducting and analyzing eye tracking experiments using SMI eyetrackers.

TOBII PRO LAB

Software for designing, conducting and analyzing eye tracking research using Tobii eyetrackers.

WEB CRAWLING

We can carry out research in the field of virtual ethnography.

CATI STUDIO

15 fully equipped computer stations that allow us to conduct CATI, CAWI or CASI surveys. Hardware and software provide access to a unique database of numbers - valuable when conducting representative surveys.

MODERN EYETRACKERS

Depending on the specifics of the test, we offer one of the eye trackers: Tobii Pro Fusion 250Hz with Mobile Device Solution, Tobii Glasses 2 100Hz, Tobii Pro VR Integration based on HTC Vive 120Hz and SMI RED500.

VR HEADSETS AND GAME CONSOLES

For research in the world of virtual reality, we use Oculus RIft, Playstation VR and HTC Vive headsets. We also study 2D games using the XBOX One S and X consoles and PlayStation 4 Pro.

BIOMETRIC SENSORS AND THE STUDY OF EMOTIONS

Using Shimmer and B-ALERT equipment, we test: galvanic skin reaction (GSR), bioelectric activity of the brain (EEG) and electromyography (EMG). In addition, thanks to the AFFECTIVA algorithm, we examine experienced emotions on the basis of video recording.

RADIO AND TELEVISION MONITORING

Real-time recording of 9 TV channels and 6 radio stations, creating an archive for tv and radio content analysis.

FOCUS ROOM

A fully functional focus room, in which - in addition to standard observation with a Venetian mirror - we have the opportunity to watch group interviews from the playback (the meetings are recorded) or live online. A dedicated link will allow you to view the entire study on the Internet.

What we do?
We offer comprehensive and multifaceted research and expert service that allows you to achieve an advantage over a competitive one. We guarantee the highest methodological and organizational standards in the design and implementation of research.

Observation and analysis of the reception of each type of media content

e.g. spots, posters, texts, information services, memes, movies, etc.

UX analysis and experiments

in games and widely understood interactive applications (websites, moblil applications)

Analyzes of the impact of specific gamification techniques

in different groups of people and usage contexts depending on the project.

Application tests (existing or prepared)

on target groups with qualitative or quantitative results in the case of remote tests.

Research on procedural content creation in video games



Research of reception of video games

emotional reactions of the player (also using the techniques of facetracking and EEG).

Promo materials
Download leaflets and watch our video promo material.
Team
CAM UW and the LBM UW is an interdisciplinary team of specialists - several media experts, linguists, psychologists, sociologists, political scientists and statisticians. Each member of the team has many years of experience in conducting both scientific and commercial projects.

PROF. TOMASZ GACKOWSKI Director of LBM UW

Media researcher, historian, professor at the Department of Social Communication and Public Relations of The Faculty of Journalism, Information and Book Studies, and Head of the Laboratory of Media Studies at. Founder of the medioznawca.com portal. Member of the Audit Committee of the University of Warsaw Foundation, elected by the Senate of the University of Warsaw for the 2020-2024 term.

MA Marlena Sztyber Researcher

Media expert, lawyer, PhD student at the Faculty of Journalism, Information and Book Studies of the University of Warsaw. In her scientific work, she combines issues in the field of media studies, social communication and law.

PHD KAROLINA BRYLSKA Vice director of LBM UW

Media researcher, assistant at the Department of Social Communication and Public Relations of the Faculty of Journalism, Information and Bibliology and the University of Warsaw. Deputy head of the Laboratory of Media Studies at the University of Warsaw.

mgr Marcin Łączyński Data analyst

PhD student at the Doctoral School of Social Sciences at the University of Warsaw. A graduate of the Institute of Journalism of the University of Warsaw, specializing in Media Marketing and PR and the Faculty of Economics of the University of Warsaw (Statistical methods in business). Author of the blogs gry-szkoleniowe.blogspot.com, przedwyruszeniem.blogspot.com and the book published in 2013 and awarded by PTTB "Gry Szkoleniowe. Practical Guide ". His research interests include the study of games (digital and analog), gamers and their communities, the use of narrative in games, and gamification.

PHD ANNA MIERZECKA Researcher

Information behavior researcher, assistant professor at Faculty of Journalism, Information and Bibliology and the University of Warsaw. Her main areas of interest are college and university information behavior, scientific communication, and digital information sources.

Eng. ADAM BALCERZAK IT specialist

IT specialist, webmaster, technician at the Laboratory of Media Studies at the University of Warsaw, owner of an interactive agency, but above all an enthusiast of information technology. It follows with interest the market and the development of new technologies, as well as the way they are used in everyday life of the media, companies and ordinary people.

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