Media Analysis Centre

Experiences of virtual reality, identification of emotions, eyetracking and brain wave activity are just some of the measurements that Warsaw University scientists can carry out using the modern equipment of the Media Analysis Centre.
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12 team members
6 VR headsets
3 eyetrackers
5 rooms
Hardware and software
We have the most modern research equipment and software for carrying out biometric tests.

Tobii Pro Glasses 2 (100 Hz)

a mobile eyetracker that allows you to record the respondent's visual interest in any conditions and space. Tobii Pro Glasses 2 consists of a loading and registering unit, the shape resembles traditional glasses. The ergonomic solution ensures comfort and quick adaptation of the subject. The camera system used in the ophthalmograph allows shortening the calibration process to one-point verification of the fixation point.

TOBII X2 60 (60 Hz)

a stationary eyetracker is a traditional solution for recording eye movements while using various media messages, including mobile applications (thanks to Mobile Device Solution). The eyetracker is used to study the interaction and perception of user interface elements.

B-Alert X24 EEG Headset System

24-channel electroencephalograph, a wireless and non-invasive research tool for recording bioelectrical brain activities. The measurement is performed by mounting on the head of the tested electrodes, between which the electrical potential is compared. The electroencephalograph consists of an elastic strap and a lightweight amplifier, which significantly affects the comfort of the subject.

Facial Expression Affectiva

solution for monitoring mimic expression, i.e. making a measurement based on a coding system of facial muscle movements. This measurement allows to read the seven basic emotions of the respondent (joy, anger, surprise, fear, sadness, contempt, disgust) accompanying the reception of particular fragments of the stimulus (eg advertising spot, film, text).

RED 500 System (500 Hz)

a high-precision stationary eyetracker, a technically advanced research tool for recording the movement of the human eyes. In addition to standard eye tracking tests on the monitor, the RED 500 system allows you to test content from media above 50 inches, which significantly extends the potential use of this tool. The Media Analysis Center is equipped with software designed for recording, data analysis and increasing the functionality of the eye tracker - it has modules for observing the respondent and registering the stimulus from an external source.

GSR Shimmer3 GSR+ UnitGSR

a tool for galvanic skin measurement with two finger-mounted electrodes. The device records the impedance of the skin of the subject, which changes due to unconditional reactions of the sweat glands. Impedance changes indicate the stimulation of the respondent.

Shimmer3 ECG and EMG Unit

are tools for measuring ECG and EMG. The electrocardiogram (ECG) measures and records the path of electrical impulses generated by the myocardium, while the electromyogram (EMG) measures and records the path of electrical activity associated with contractions of other muscles in the body. Both tools require the electrodes to be mounted directly on the muscle under test.


software that is used at the best universities in the world, is used to monitor and analyze biometric signals (physiological changes occurring in the subject). This system makes it possible to synchronize all measurements carried out in the CAM on one time axis, which makes the measurement auto verified.

What we do?
We offer comprehensive and multifaceted research and expert service that allows you to achieve an advantage over a competitive one. We guarantee the highest methodological and organizational standards in the design and implementation of research.

Observation and analysis of the reception of each type of media content

e.g. spots, posters, texts, information services, memes, movies, etc.

UX analysis and experiments

in games and widely understood interactive applications (websites, moblil applications)

Analyzes of the impact of specific gamification techniques

in different groups of people and usage contexts depending on the project.

Application tests (existing or prepared)

on target groups with qualitative or quantitative results in the case of remote tests.

Research on procedural content creation in video games

Research of reception of video games

emotional reactions of the player (also using the techniques of facetracking and EEG).

Promo materials
Download leaflets and watch our video promo material.
CAM UW and the LBM UW is an interdisciplinary team of specialists - several media experts, linguists, psychologists, sociologists, political scientists and statisticians. Each member of the team has many years of experience in conducting both scientific and commercial projects.


Media researcher, historian, professor at the Department of Social Communication and Public Relations of The Faculty of Journalism, Information and Book Studies, and Head of the Laboratory of Media Studies at. Founder of the portal. Member of the Audit Committee of the University of Warsaw Foundation, elected by the Senate of the University of Warsaw for the 2020-2024 term.


Media researcher, assistant at the Department of Social Communication and Public Relations of the Faculty of Journalism, Information and Bibliology and the University of Warsaw. Deputy head of the Laboratory of Media Studies at the University of Warsaw.


Information behavior researcher, assistant professor at Faculty of Journalism, Information and Bibliology and the University of Warsaw. Her main areas of interest are college and university information behavior, scientific communication, and digital information sources.


IT specialist, webmaster, technician at the Laboratory of Media Studies at the University of Warsaw, owner of an interactive agency, but above all an enthusiast of information technology. It follows with interest the market and the development of new technologies, as well as the way they are used in everyday life of the media, companies and ordinary people.



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